Social media has become a crucial element in landing a job these days. Many employers use social media, especially LinkedIn, to screen candidates during the hiring process.
While your resume and your LinkedIn profile should have some similarities, the latter should not just be copy-and-paste. Resumes tend to focus on your professional experience, whereas LinkedIn allows for a more dynamic view of who YOU are to a prospective employer.
Below are 6 tips to help you build a great LinkedIn Profile!
HAVE A STRONG SUMMARY
Your LinkedIn profile summary is quite possibly the most important section of your entire profile. It’s a chance for you to highlight both your professional history and skills, and also your personality. This is a great opportunity to provide visitors to your profile with a better understanding of who you are.
Whether it’s short and sweet, or something with a little flair, be sure that you are sharing important details about yourself, your experiences and what excites you in terms of your career path.
HAVE A STRONG HEADSHOT
Resume’s aren’t the place to include a photo. LinkedIn isn’t Facebook, and while image isn’t everything, a professional headshot will help you stand out from the crowd.
Don’t fret if a photographer isn’t in your budget. You can still achieve a nice photo of yourself with these tips: have a non-distracting background (solid white looks great!), dress professionally from the waist up, and have a gentle and endearing smile.
Your LinkedIn profile is the best place to add any of the information you may have cut from your resume. Write out your duties at your previous positions to better explain your work and time with a company.
SHARE YOUR INTERESTS
Employers are looking for well-rounded individuals who compliment their current workplace dynamic. Organizations want to be sure that a candidate is both a good skills fit and someone who will fit in with the values and vibe of the company. While hobbies shouldn’t be listed on your resume, including them on LinkedIn tells employers more about you as a person.
Your resume is not the place to share recommendations from previous employers and co-workers. However, endorsements are a vital on your LinkedIn profile. Having endorsements from colleagues show new potential employers what areas you excel in.
Ask for a genuine recommendation of your work. Recommendations can also come from clients and vendors. Be sure to remember that these are professional endorsements. Make sure that these are appropriate for the industry you are in and what you are trying to accomplish.
A great way to keep conversations going is by engaging with your network on LinkedIn. Endorse your connections for skills that you’ve experienced first hand. This will likely result in them doing the same thing for you.
SET THE RIGHT TONE
Resume’s are pretty straight forward and don’t allow for much personality. Make your online tone more personal (and less formal than what comes across on your resume). A friendly, engaging voice on your LinkedIn profile will give readers a better feel for your personality while they review your experience.